Here at SEAMS Cricket Coaching (SEAMS), we are passionate about developing cricketers and coaches of all ages and abilities. Our mission is to ‘Maximise potential and enhance performance’ of all players and coaches, by providing them with the tools to succeed, whether it be to play for the local club or to play at the highest level.
We can help you COACH IT
The COACH IT Hub is a central coaching resource accessed via our website. A webpage providing an all-in-one place for structured, accessible and high-impact coaching support. Whether you’re planning a long-term programme, delivering a one-off session, or looking to sharpen your coaching knowledge, this facility brings together everything you need in one convenient place accessible to all your coaching team.
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Access complete, multi-week coaching programmes designed for long-term player development. Each plan is clearly structured and easy to follow, making consistent delivery simple across all levels.
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Need a session on the go? Browse a wide range of individual plans tailored to specific skills and activities. Perfect for focused development or filling a training gap with purpose and clarity.
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Get practical tips on how to coach effectively and create enjoyable, hight-quality learning environments.
Whether you’re developing players, leading a team, or building a club-wide approach, the COACH IT Hub is here to make coaching easier, more effective and more rewarding.
We can help you MASTER IT
Our Master IT Academy programmes are designed for both Developing* and Performance** Players to cultivate resilient achievers, offering them a solid platform for success in any scenario. Spanning multiple weeks, these programmes furnish participants with a comprehensive toolkit of best practices, sound fundamentals, and strategic insights, enabling them to deliver peak performances when it counts. From technical expertise to tactical prowess and from sports psychology to enhancing athletic capabilities.
*Developing Players - players with moderate match experience, developing consistency in technique and game understanding who are looking to develop strong technical skills and growing tactical awareness, and looking to focus on performance improvement and consistent contribution in matches.
**Performance Players - players with regular match experience, often in higher-level club or representative environments with strong game awareness, who are aiming to refine their skills, build consistency, and perform at their best in competitive environments.
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Unlock Your Batting Potential – 4 Week Run Scoring Masterclass
Want to score more runs and take control at the crease? This high-impact 4-week course will transform your batting by combining powerful mental strategies, sharp technical skills, and smart tactical thinking. Learn how to stay focused under pressure, make better decisions, and build a scoring plan that plays to your strengths. With unique tactical tools, expert insights, and game-ready routines, you’ll be equipped to outthink the bowlers and dominate every phase of the game.
Click here to find out more and to register
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A complete fast bowling programme that combines technical skill, tactical awareness, mental resilience, and physical development to maximise wicket-taking potential through a variety of targeted tools and methods.
Click here to find out more and to register.
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This two-week Wicket Keeping Academy is designed to build technical foundations and instil confidence behind the stumps. Through a progressive structure, it focuses on the core skills needed to keep at any level—combining footwork, reactions, and spatial awareness to create keepers who are calm, clean, and commanding.
Click here to find out more and to register.
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This progressive training framework develops spin bowling across four key stages—technique, tactical control, game awareness, and mental resilience. Each week builds on the last, moving from core fundamentals to match-specific application. Suitable for both off-spin and leg-spin, the programme is adaptable across age groups and abilities, making it ideal for individual player development.
Click here to find out more and to register.
We can help you DELIVER IT
Our array of cricket coaching programmes and session plans can aid you in delivering more engaging, thought provoking sessions and deepening your knowledge and understanding of the game.
Multi week programmes
We construct and provide stimulating cricket coaching programmes that empower players to drive their own development. These programmes, enriched with valuable coaching insights, tips and drills, also serve as valuable development resources for club coaches and volunteers. Developed through thorough research, they cater to all age groups from Under 11 through to Adult.
Skill set session plans
Our Skill Set Session Plans are designed to bring variety, energy, and enjoyment to your coaching, while helping players develop a broader range of skills. With a focus on the core areas of batting, bowling, fielding, and wicket keeping, each session provides clear structure, practical insights, and purposeful progressions to keep players engaged, challenged, and motivated to improve.
Contact Us
Testimonials
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![Macclesfield CC]()
Richard Nash, Head of Cricket, Macclesfield Cricket Club
As the Head of Cricket at Macclesfield Cricket Club, I am extremely pleased to offer my enthusiastic endorsement for AJ, our invaluable cricket coach at Seams Cricket. From the moment AJ stepped into our club, he brought a new dynamic that revitalised our training regime and steered our focus towards youth development. AJ is not merely a cricket coach, he is a game-changer. His technical prowess is unequivocally brilliant, but what sets him apart is his ability to prompt a rethink of traditional game strategies and challenge our approach to cricket. Under AJ's direction, we have seen an exciting transformation in our players' performance, particularly in the youth teams. AJ does not just focus on skills development, but instills a fresh, perspective towards the game, inspiring players to think outside the traditional framework. His unique, cerebral approach to coaching has inspired our players to challenge their preconceptions about cricket and to see the game in a fresh and dynamic light. AJ's influence has been a key factor in the resurgence of Macclesfield Cricket Club's vitality and competitive edge. His remarkable contributions have not only improved our game performance, but also enriched the overall spirit of the club. The enthusiasm, knowledge, and critical thought that AJ brings to the game are unrivaled and have been instrumental in our new approach to how we take the club forwards. I cannot recommend AJ highly enough. His blend of technical acumen, innovative strategies, and passionate dedication make him an unparalleled asset to any cricket organisation. He embodies the future of cricket coaching, and we are grateful for his invaluable contributions to our club.
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Mark Peacock, Head of Women & Girls Cricket, Hayfield CC
Hayfield Girls Cricket Team have used SEAMS Coaching over the last few years, the sessions are extremely well planned and structured and are tailored to the team or individual’s current needs, the sessions also give the girls a really good insight into the wider aspects and strategies of the game of cricket, which is really beneficial for the girls knowledge and progress which has really helped them improve their all round game in all areas We would really recommend SEAMS coaching.
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![Tintwistle Cricket Club]()
Stuart Rose, Chairman, Tintwistle CC
Over the last 7 years the club have looked to transform our junior section and ensure we have a pathway from our All Stars programme through the junior teams and ultimately giving our kids the tools and skills to play senior cricket. We have a number of amateur coaches who support this but supplement this with the expertise of AJ Harris from SEAMS. SEAMS and especially AJ have been a huge part of transforming our junior development pathways and seeing a large number of boys and girls progressing through the age groups, with a large number now representing our senior sides.
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Bob Marsden, Chairman, Buxton CC
Since we started using AJ, he has played an important part in raising playing standards at Buxton. His approachable and friendly manner combined with his knowledgeable coaching and drills, both for individuals and teams, have been greatly appreciated.
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![Brooklands Cricket Club]()
Gordon Cunliffe, Head of Player Development, Brooklands CC
Brooklands CC Academy players and level 2 coaches have all benefitted from SEAMS practical and ongoing support.
I would have no hesitation in recommending AJ Harris from SEAMS .
SEAMS is a great resource for practical coaching methods to our Brooklands CC Academy coaches. Feedback from players and parents have stated how much these ongoing structured bespoke sessions are well worthwhile .
After 15 years of coaching and being involved with the club, I would recommend SEAMS for simple practical solutions for any cricket club development.
As a parent, our sons respect all coaches but AJ is their favourite . This is because of his approachable manner, organisation and technical skill level as a coach. Our eldest son is a level two coach and now an opening batsman in the Cheshire Prem and our youngest son his own age group Cheshire County Captain .
Thanks AJ and SEAMS for your ongoing support in cricket.
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Tash Allen, Women's Opening Batter, Derbyshire CCC
Working with AJ has made such a positive impact on my game. Sessions with him individually and in group master classes, I’ve seen that he is able to adapt his coaching methods to each person to help get the best out of them.
For me, he was quickly able to point out key aspects of my game that could be developed as well as working on areas I’d mentioned I was struggling in.
Even after one session, I felt more confident and noticed an improvement in my technical abilities as a player both on and off the pitch. Working with him has enabled me to be more competitive at a higher level in both men’s and women’s cricket.
I will never be able to thank him enough for all his continued support and effort. He is truly the best coach I’ve had throughout my cricketing career and I shall continue to work with him.
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Kat Martin, Women's 1st XI Batter, Buxton CC
AJ’s coaching not only helped me to develop and improve my batting skills, it also allowed me to develop my reflective skills to analyse my performance and understand how to play to my strengths.
